If you’re looking for a way to market your brand, product, or service in a simple and easy way to understand, then flyers might be the perfect tool for you. Not only that, a flyer printing is easy to make and it is considerably cheap as well, making it a cost effective tool that is especially friendly for businesses with limited budgets for a marketing campaign.
However, one of the main concerns in marketing with a flyer is designing a good looking flyer itself. What are the important things to take note of for a better design? What to do and what not to do? Read further to learn more about it.
1. Highlight
Determining on a highlight or focal point of your flyer printing is critical. A flyer needs to be attractive, so by deciding on the right focal point and putting emphasis on it, you are increasing the chance of reeling people in and convincing them to read the content of your flyer.
A focal point or highlight of a flyer printing acts as the main attraction of your flyer that is also the part where the main idea of it is delivered. To make a good and interesting focal point or highlight, you have to be able to come up with an interesting copy and try to design it in bold and large font compared to the rest of the content of the flyer. However, you should never overdo this part, for example by using an overly stylized font that is difficult to read.
2. Print in color
Flyer printing in full color is one of the easiest ways to catch people’s attention. The eyes are easily attracted to vibrant colors so you should really put it to your advantage. Sure, printing in full color may cost you more than printing in monochrome. However, it is worth it. Try to research for a group of colors that work well with each other; a color palette that creates a pleasant combination of colors to the eyes.
Keeping contrast of the colors in mind is also important, especially when it comes to the background color and the color of the text. A light colored background should come with a dark colored text and it goes the other way around as well. This is to ensure the legibility of the text and content of the flyer for effective message delivery.
3. Layout
A good flyer is a flyer that is well planned and balanced. Therefore, you need to be able to design a good layout that ensures that the content of the flyer isn’t cluttered and doesn’t look stuffy. The distance between texts, images, borders, and all elements included in the flyer is important. Everything should be arranged nicely so that they don’t appear too close or too far from each other. It is to ensure the comfort of reading as well. If people get confused when they read the content of your flyer, then they won’t understand what you are trying to say. This is at all costs should be avoided.
